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Photo Credit: wekeepitkind.com

FRESH KIDZ KEEP IT KIND

Posted by 04.19.14

Body order is a touchy subject. You know exactly what I mean if you ever needed to tell a co-worker to rethink their hygiene regimen (I have and it’s not fun). Kids present an equally sticky situation. Children reach puberty at younger and younger ages—an unfortunate consequence of antibiotic loaded milk and meat—and their still little bodies begin to emit adult like odors—worse, in some cases, because kids are so active.

The UK’s Roberta and Michael Harris took matters into their own hands so visits with their grandchildren would be more pleasant. With 20+ years of pharmaceutical experience under their belts, they developed and formulated Fresh Kidz, a deodorant range just for children.

Originally launched in the UK, Fresh Kidz just hit stateside stores. It’s available in two versions—Fresh Kidz Girls ($4.99) and Fresh Kidz Boys ($4.99), each formulated without aluminum, parabens, or alcohol, which could be irritating or harmful to young armpits.

“It was essential to create a brand that parents could trust, and at the same time we wanted to design the range so kids would want to use it,” said Rochelle Diaz, COO of Kind2Skin USA, which markets Fresh Kidz in the US. “Our ultimate mission is to create a natural based range of personal hygiene products for kids aged between eight and fourteen.”

Housed in cute kid sized roll on packaging, Fresh Kidz is said to give 24-hour protection. It is available now at Meijer, select Whole Foods, Giant, Stop & Shop, and Amazon.com.


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Photo Credit: syneron.com

ULTRASHAPE ARRIVES AND FAT CELLS ARE QUIVERING

Posted by 04.18.14

Body shaping has come a long way, baby! Syneron Candela, one of the world’s leaders in aesthetic devices (think laser and radiofrequency) has just received FDA clearance for its UltraShape System, which targets fat cells and makes them go away—forever.

Technically, it is the first and only non-invasive body shaping treatment that uses pulsed focused ultrasound energy to precisely target subcutaneous fat. The surrounding tissue, blood vessels, and muscles are not affected at all. Unlike other body shaping technologies, UltraShape uses a pure mechanical effect to destroy fat cells without using heat. This unique feature of the UltraShape technology results in a safe and comfortable treatment experience.

UltraShape joins Syneron’s other body shaping device, VelaShape III, which works with elōs based thermal technology. These two FDA cleared technologies offer a wide range of body shaping options including circumferential reduction in various body areas and reduction in cellulite appearance.

 

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Prior to the FDA approval, UltraShape had been used in Europe, Asia, and Canada since 2005, and US physicians were clamoring to see the technology arrive stateside.

“UltraShape uses non thermal ultrasound providing efficacy and the non-heat dependent energy is tolerated well by the patients,” said Jeffrey M Kenkel, MD, FACS, Professor and Vice Chairman of the Department of Plastic Surgery at the University of Texas Southwestern Medical Center at Dallas, one of the primary investigators in the FDA-required study of the device.

A clinical study of UltraShape with 150 subjects was performed at three clinical sites in the U.S. and one site outside of the U.S. Study results showed that the treatment had an average reduction of 2.5 cm (that’s basically 1 inch) in circumference of the treated areas*.

According to William Coleman M.D., Clinical Professor of Dermatology, Adjunct Professor of Surgery (Plastic Surgery), Tulane University Health Sciences Center and a principal investigator in the FDA study, “In our practice, patients were very satisfied with the results of the UltraShape treatment.”

Since receiving the CE mark (the European Union’s certification of approval), the device has been used in over 300,000 procedures worldwide.

UltraShape will be available in the US in mid May 2014. Visit ultrashape.com 

*Study on file with Syneron.

 


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DISCOVER BEAUTY WITHIN MAGAZINE HITS WALGREENS SHELVES

Posted by 04.16.14

If you live in the New York-tri state area, you might have noticed an unusual movie set trailer parked in your neighborhood earlier this month. No, we’re not talking about filming of the latest Law & Order: SVU episode, but rather the launch of a new beauty focused magazine called Discover Beauty Within.

You may be thinking: does the world really need another beauty magazine? Well, yes it does, particularly this one. Beauty Within’s exclusive focus is on products sold at drugstores and mass retailers. As such, Beauty Within is sold only at Walgreens’ 8,000+ stores and Duane Reade drugstores. The price is $1.99.

The magazine’s editor is Andrea Nagel, a well-known byline in the beauty sphere, and Wendy Lewis, Beauty in the Bag’s own editor in chief, is a contributor. Check out her article in the premiere issue on anti-aging treatments that work. Sofia Vergara is featured on the cover and inside is an exclusive interview with professional volleyballer Gabrielle Reece.

The launch of the new mag was two fold. First there was a grand bash in New York City with editors, writers, and brand reps at the uber chic Botequim restaurant. At the same time, the consumer trailer—called “Suite on the Street”—debuted down the street, complete with five beauty stations to create mini salon experience for shoppers. Next stop for the trailer is Los Angeles to correspond with the launch of the second quarterly issue in June. Chicago and Miami are upcoming destinations.

Not planning a trip to Walgreens or Duane Reade, you can still visit www.DiscoverBeautyWithin.


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