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AMOREPACIFIC PUTS THE CC IN COMPACT

05-13-13 | Posted by


BB, CC, and DD, what’s your letter combo? To break it down, BB creams provide treatment benefits, usually anti-acne, are oil free, and offer medium coverage. CC creams are color correctors, and generally formulated with moisturizing and antioxidant ingredients. As for DD, well, that perplexes even beauty editors—reports indicate they will be daily defense body or foot creams, but we need to wait and see because they haven’t hit the market yet.

What is available though is the fabulous AmorePacific Color Control (CC) Cushion Compact ($60). Applied with a sponge puff, this lightweight fluid evens out skin tone with a very natural looking finish and color. It feels great to apply, very cooling, and coverage is buildable and long lasting. I like to put on two layers to camouflage sun spots and then go without a foundation. If I’m in a hurry, one application will do.

To make life even easier, the CC compact contains SPF 50+ broad spectrum UVA/UVB protection. It builds on the sun screen in my moisturizer, but in a completely undetectable way. “Protection, hydration, coverage, CC Cushion Compact has everything under one roof,” says Natalie Paiva, AmorePacific marketing manager.

For example, AmorePacific really has its color-correcting technology perfected. Available in four shades, the CC compact range initially seems limited. But the shades are truly forgiving and work on many different skin tones. My skin fell somewhere between Tan Blush and Tan Gold. I chose Tan Blush, but honestly, I think Tan Gold would work too.

AmorePacific’s heritage lies in skincare with a blend of Asian botanical ingredients. The CC compact’s benefits start with a bamboo sap base (rather than traditional water-in-oil), which moisturizes, fights free radical damage, and boosts the skin’s resistance to environmental aggressors with amino acids. AmorePacific was one of the first, if not the first, to use green tea in skincare. Rich in polyphenols and antioxidants, green tea powder fills in fine lines to achieve a smooth finish.

Obviously, I’m an AmorePacific fan, which is celebrating its 10th anniversary in the U.S. this year.

Other news from the Korean-based line is the introduction of Line Revolution Neck Cream ($185), perhaps a little steeply priced, but oh so worth it. Again, the proprietary blend of Asian botanicals is at work here, plus collagen stimulation technology. Apply in the front—and the back of the neck—for enhanced collagen production, reduced appearance of wrinkles, and skin cell regeneration, all in a cream formulated for the delicate skin on the neck.

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