Do BB and CC creams make you want to join AA?
Who doesn’t love new? And in beauty, who doesn’t love something new that you never knew you needed, or cannot imagine how you survived without it for so long?
Case in point: the BB cream. Short for Blemish Balm or Beauty Balm, BB creams tripped the light fantastic in 2012 and became a mainstay of every makeup bag with claims to conceal, protect from the sun, hydrate, moisturize, minimize lines, etc., etc. During 2012, I felt rather dandy going out for the day with one BB cream, normally Garnier Miracle Cream Protector, mascara, and a lip-gloss rather than my usual cacophony of bottles and potions leaking all over the bottom of my Anya Hindmarch.
By December 2012, it seemed cheeky for a beauty brand not to have a BB in their range. So end of story? Surely!
Turns out no; 2013 has established that we are alliteration crazy. Meet the CC cream. Now what on earth could that be? What more could a cream do—defrost not only my wrinkles, but maybe the freezer too?
“Our BB Cream has more coverage and a mat finish, while the CC Cream has moderate coverage, a radiant finish, and color correcting technology,” explains Ida Wong, executive director of global skincare product development for Clinique, which has just launched its first CC cream. Moisture Surge CC Cream Hydrating Colour Corrector Broad Spectrum SPF 30 ($35) is multi-functioning, lightweight, and comes in a swath of six shades. So we are talking clarity, smooth pores, and correction of discoloration all whilst concealing, protecting, and all the other wondrous things that a BB cream promises. No wonder the world is poised.
More mass-market than Clinique is Olay CC Cream—Total Effects Tone Correcting Moisturizer with Sunscreen ($24), which contains a glucosamine complex that works over-time on moisturizing and age defense. A study published in the British Journal of Dermatology shows that it reduces the appearance of hyper-pigmentation spots and improves the overall evenness of skin tone. Olay claims that because of the anti-aging benefits, it can also be worn while sleeping. Hmm, well I am sure it can but I say, cleanse makeup and dirt well off your face before bed, apply a proper night cream, and just stick to CC for day.
Juice Beauty Stem Cellular Repair CC Cream ($39) purports to have DNA skin repair, even out tone, firm, reduce lines, give a radiant glow, balance skin tone, protect with antioxidants and SPF 30, provide coverage, moisturize and a couple of other things that are frankly repetitions. But still, that is a heck of a lot to get in one cream with a whole lot of benefits too .
But as opposed to the one-size-fits-all model of the BB cream, CC creams come in different shades. The new Hard Candy CC Correction Crème SPF 15 in four skin-tones moisturizes, primes, color corrects, brightens and evens out skin tones. and all for $8, walmart.com; this is a great cost-effective way to sample the CC cream and decide whether it is right for you.
However, it’s now come down to hair care getting on the BB express. Pantene Pro-V Ultimate 10 BB Crème ($6) for your hair multi-tasks from heat protection and frizz control to conditioning rough strands to add strength and shine to your locks with just a few pumps. If this is the direction we are going in beauty, I can’t help embracing it. It suits this economy to try and pare down but still get results as good as you would from several products.
So when will DD creams come out? EE? FF? GG? Well the DD cream references a foot cream from Asia. As for the others? Beauty followers—it is only a matter of time.