If you have not yet heard of Alima Pure – alimapure.com – it’s a very eco friendly beauty brand from the Pacific Northwest that features a twist on pure mineral makeup. Alima Pure is certified cruelty free and their products have BDIH natural cosmetics certification, the German certification for natural cosmetics. The packaging is 100% recycled paper and the overall look and feel of the brand is light, healthy and good for you.
Although I am far from a lover of all things green and natural, I was instantly drawn to the Alima Pure colors, textures and product picks that are the perfect assortment for a natural looking palette. There are 60 shades of foundation in the collection suitable for most skin types and coverage. The Limited Edition Beach Glow kit contains 5 Alima Pure signature face fixes – Mauna Loa Bronzer (sun kissed), Pink Satin Matte Blush, Leone Luminous Shimmer Eyeshadow (stunning gold), Martinique Luminous Shimmer Eyeshadow (deep plum) and Fig Organic Nourishing Lipbalm, plus mini eyeshadow and kabuki brushes with natural wood. These are shades that would look great on a natural blonde, Latina bombshell or dark skinned beauty – they are universal. Each little pot of mineral wonder has a lovely top in a neutral taupe. The kit comes in a little square box that rates high on the adorable scale!
The best part of the Alima Pure range are the cool instructions and artist tips that take the guesswork out of mineral makeup, especially for non-mineral aficionados and newbies. It’s a well thought out range with a difference and the image of the brand rings true from design to execution. If you are into green beauty, definitely add Alima Pure to your list! Prices are economical – with most items ranging from $11 – 17, and sample sizes available to try. With each purchase, you get 3 free samples too.