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09-24-10 | Posted by


The “Visions of Fashion”confessional at
the Robert Verdi Luxe Lab.

Comfort and style were all the rage at Robert Verdi’s Luxe Lab, which hosted a product lounge during fashion week. ACUVUE TruEye ($60 for a one month supply), a recently introduced contact lens designed to keep eyes looking white and healthy, sponsored a “Visions of Fashion” video confessional. Not only did editors and bloggers have a chance to spill the beans on what they really thought about the shows at Lincoln Center, they also received invitations to try the new 1-day lens.

Photo Credit: ACCUVUE

I’ve always been a bit challenged in the vision department. At age seven, I started wearing glasses, and haven’t spent a day without them since. I inherited my nearsightedness from my father, who was an early contact lens adopter. At age 12, he bought me my first set of lenses, and I spent countless hours in the bathroom with him trying to learn how to insert and wear. Alas, success was not to be, and roughly 12 sets of contacts later, I’m still a glasses wearer.

Needless to say, the ACUVUE TruEye caught my attention, because not only do they promise healthy looking eyes, but also ultimate comfort. The company claims that TruEye is the first daily disposable contact lens to use a new breathable silicone hydrogel called Narafilcon B, which delivers 98% oxygen flux to the cornea. It also features a wetting agent said to result in a very smooth and moist lens…and the American Optometric Association has awarded TruEye its seal of acceptance for UV absorption.

I’ve been looking for an excuse to try lenses again and the claims and presentation of TruEye have won me over.  Stay tuned for my report on giving them a try.

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