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AAD AND DR. ELLEN MARMUR SAY “TAKE A HIKE” TO CANCER

03-29-14 | Posted by


Take-a-hike-2 Skin Cancer – Take a Hike
New York dermatologist Ellen Marmur,MD,is doing a lot more than just talking about fighting skin cancer.In July 2014,she will take a 16,732-foot hike up the face of Mt.Kilimanjaro in Tanzania to raise funds for SPOT Skin Cancer,an education,awareness,and prevention program from the American Academy of Dermatology(AAD).

The goal of Marmur’s Skin Cancer – Take a Hike effort is to kick off a campaign to raise $1 million for the SPOT initiative.

“My epiphany came last year when I had a flash of several things I must do before I can’t. One was to climb Mount Kilimanjaro in Africa while another was to educate others about a disease that has touched me—skin cancer.  Both of these ideas have come together in a personal goal I have set by creating “Skin Cancer—Take a Hike”—where I will climb Mount Kilimanjaro with friends and use it to launch a campaign to raise $1 million for the American Academy of Dermatology’s SPOT Skin Cancer initiative,” stated Marmur.

The purpose of SPOT Skin Cancer is to prevent and detect skin cancer, and ultimately save lives. As its tagline (Prevent. Detect. Live.) implies, SPOT helps the public understand that skin cancer is easy to prevent by seeking shade, covering up, and wearing sunscreen. SPOT also emphasizes that skin cancer is easy to detect by looking for changing or new spots on your skin. Sometimes itching or bleeding can be a sign too, so don’t dismiss these symptoms and see a dermatologist.

More than 3.5 million new skin cancer cases will be detected this year. You can support early diagnoses, awareness, and prevention with a contribution to Marmur’s effort. Funds will benefit the AAD’s Skin Cancer Screening Program, Shade Structure Grant Program, and public service advertisements.

For more information visit: TAKE A HIKE.

 

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