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Posted by 01.03.18

My LATISSE (bimatoprost ophthalmic solution) 0.03% journey started when it was first launched, all the way back in 2008 when the drug received FDA clearance. Rarely does anything work as predictably and fast as Latisse did for me! I was beyond thrilled. But the challenge was that my eyes were definitely a little more sensitive from regular use, so I ultimately had to taper off.

According to the studies, Latisse lengthens, thickens and darkens eyelashes and it does so predictably. Like the hair on your head, lashes tend to sprout, grow for a while and then eventually fall out. Latisse extends the growth phase and increases the number of hairs that sprout.  Latisse promotes thicker lashes while simultaneously conditioning them to allow for more healthy new lashes to sprout.

Oculoplastic surgeon Steven Fagien in Boca Raton, FL had this to say, “The drug is extremely effective for both lash and eyebrow growth. While most people think that the drug is for “longer lashes,” it actually makes lashes (and brow hairs) thicker and darker too. The concern of color change of the iris that has been an obstacle for some people to start, has been taken out of reality context.  Used correctly, the chance of this occurring is nearly “zero” and blue eyes will never turn brown.”

“You can minimize side effects and economize on drug usage once your lashes are at the desired “length.” So rather than using it once each day, you can actually cut back to 2-3 times per week to maintain beautifully long lashes.  This varies from patient to patient, and some require using the drug more times per week to maintain their optimal results than others,” he continues.

That was exactly my experience.

Here’s how it works

Latisse is applied by gently dabbing it on the upper lash line with a brush. You do not need much and one 5 ml vial can last from 1 month for daily use, to 2 or 3 months, depending on how often you use it. A supply of 40 individually wrapped single use brushes are in the box with the product. These are plastic and remind me of a paintbrush you might find in a pre-school classroom. In my experience, I could not control the placement of Latisse sufficiently with that brush, so I had to substitute it with a super fine eye liner brush, which works much better (at least for me). You are instructed not to re-use the brushes supplied because they can spread bacteria. So, if you are going to use your own brush, it is advisable to speak to your prescribing doctor before doing so. I wash off my own brush carefully between applications and have not had any problem, but still, this goes against the specific instructions supplied.

If you are not careful, the drug can spread to your lower lash line when you blink, which may not be what you are going for. It is not recommended for use on the lower lashes, although it works perfectly well there too in my experience. Before you apply, make sure that your face is clean and all traces of makeup are removed. Doctors may also advise you to remove contact lenses. I am very careful not to get any Latisse on my lower eyelid skin to avoid pigmentation changes by using a tissue or cotton pad under the lashes when I apply the drug for any unforeseen drips.

Latisse is also useful for better brows, but if you have previously destroyed those precious follicles, it may not help new brow hairs grow. Still, the same rules apply in terms of usage, and a few times per week may be sufficient. To be sure, ask your prescribing physician for clarification on what Latisse can do for your personal brow goals. Warning: Your brows may sprout so well that you will need to trim them with a scissor!

So I have found that using Latisse about 3 times per week is ideal for me, and even if I miss an application, I can still maintain the results satisfactorily. In terms of the price point, at the rate of using it about a dozen times per month rather than the recommended 30ish doses, it is well worth the effects I can achieve.  For example, lash extensions can range from $120 – $150 per application (depending on the number of lashes used and whether they are synthetic, silk or mink) and last about three weeks. Latisse costs about $176 retail per 5 ml which can last (for me at least) about ten weeks. You do the math.



NOTE: Beware of ordering Latisse online from unknown vendors or pharmacies in other countries. To stay safe, visit the official site of Allergan, the manufacturer of Latisse – BrilliantDistinctions.com

Photo Credit: Allergan


Posted by 08.10.13

“How many lashes do you think you have on each eyelid?” asks New York Dermatologist Doris Day at an elegant private dinner at Collichio & Sons to celebrate the fifth anniversary of Latisse®, the only FDA approved prescription lash enhancer. The answer is 150 lashes, which came as a surprise. Day spoke about the plight of the “lash challenged” and dispelled some of the myths surrounding this breakthrough drug. “Just today one of my patients said she heard it grows hair on your eyeballs,” she said.

She also shared her personal philosophy on using Latisse safely and effectively to get the best results. She starts at the outer lashes and makes her way to the inner corner of the eye without spilling a precious drop. I’ve never tried it, but I am all pumped to receive my comped prescription in the mail, now that Day has cleared up one of my major concerns—the possibility of Latisse increasing the brown pigmentation in my blue eyes. While this is a warning published by Allergan, the company behind Latisse, Day said the chances are very remote. Latisse is the topical version of Lumigan, a glaucoma drug used in drop form. A few people with green eyes who used the drops noticed that the brown specks in their eyes were more pronounced. A very unlikely occurrence said, convincing me that my baby blues would be safe.

And Allergan helped me see what I would look like with my new lashes. The company just launched a unique Lash Visualizer as part of an app called iLash Studio, so you can take a selfie and see how Latisse can transform your lashes! It only takes a few minutes—and we promise you will be impressed with the results. Go to iTunes to download the app.

What’s next for Latisse? According to Day, there is a clinical study going on for using Latisse to grow eyebrows, as well as for hair growth. Since Allergan already knows that Latisse has the ability to darken pigment since Latissed lashes grow thicker, longer, AND darker, there may be other indications we will hear about in the future as well.

What happens if you get lazy and stop using Latisse? Day says your lashes will gradually return to baseline puny within one to three months.

Latisse is by prescription only—you can find a doctor near you on www.latisse.com and sign up to get a $50 coupon off the price. The new size and price is much more economical; 5ml for $160.00 (less $50 with the coupon!!) for enough to last two to three months.



Posted by 03.17.11

Photo credit – latisse.com

At New York’s posh London Hotel where Gordon Ramsay’s cuisine rules, actress Claire Danes shared her own LATISSE experience and a glimpse into her personal beauty regimen, which is pretty low maintenance for an A-lister. Beauty in the Bag was there.

According to Claire, “I have been using LATISSE for about a year now. I had some minor irritation at first but it only lasted for a few day. Now I use it every day. It’s part of my routine and I don’t even think about it anymore. It’s amazing how every makeup artist I work with notices the difference in my lashes. They can’t believe it.”  Her lashes do look gorgeous.

A Cetaphil and Laura Mercier moisturizer girl, at 31 Claire’s creamy complexion is flawless and unlined, yet she takes a very open approach to cosmetic treatments; “It’s great that women have so much choice now. I am all for choice. These are really intimate personal decisions and I don’t think anyone should be judgmental about it.”

According to New York City oculoplastic surgeon Joseph Eviatar, “LATISSE is an “also” drug like BOTOX. The prostaglandin puts the follicles into the growth phase gradually, which accounts for the dramatic effects of LATISSE. It also stimulates melanin in the follicles, so lashes grow darker as well. I tell my patients to use it for the full 16 weeks to get the best results, and they can taper off at that point if their lashes grow too long or touch their glasses.”

What’s coming next for LATISSE? Off label uses include the lower lashes and sparse brows. Clinical trials are currently underway for LATISSE for eyebrows, and to grow lashes for people going through chemotherapy in the US. It is also undergoing clinical trials in Europe, where women are going to great measures to get their hands on some of this lash lengthening liquid gold. There are also hints at some possible changes to the mini plastic brushes on the horizon, although most diehard LATISSE users we know have converted to using eyeliner brushes for the best application.

LATISSE® solution is a prescription treatment for hypotrichosis used to grow eyelashes, making them longer, thicker and darker. Find out more and find a doctor at latisse.com


Posted by 09.08.09


So you’ve seen the magazine ads featuring Brooke Shields with lashes for days? Now’s your chance to see those feather dusters in person. Save the date, and RSVP — spots are limited for the evening of September 24th.

The LATISSE®  wishes event will give consumers an opportunity to sign up for a complimentary LATISSE® consultation with one of the participating physicians, including Bryan Forley, MD. If they are deemed to be appropriate candidates, they will then receive a free 30-day LATISSE® trial directly from Allergan.

View the official invitation for details: LATISSE Wishes Event Invite

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