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Posted by 09.16.12

3_Rodan_Fields_4484_copy_RET2Dermatologist Dr. Katie Rodan changed the way in which acne is treated when she launched Proactiv Solution in 1993 with her business partner and fellow dermatologist, Dr. Kathy Fields. Following the success of Proactive, the two doctors joined forces again to create, Rodan + Fields Dermatologists, a targeted skincare line that is sold through more than 20,000 independent consultants nationwide. In addition, Dr. Rodan has co-authored two books with Dr. Fields and has been featured on national and local TV and radio shows. Her academic accomplishments are many: she received her B.A. in history from the University of Virginia, a medical degree from the University of Southern California School of Medicine, and completed her dermatology residency at Stanford University School of Medicine, where she now serves as an Adjunct Clinical Associate Professor of Dermatology. Today, Dr. Rodan practices dermatology in the San Francisco Bay area, where she makes her home with her husband and two daughters.

Tell us about your history and why you chose to go in to dermatology?

Growing up I never dreamed of becoming a doctor, but a summer internship at a cardiovascular research lab during college got me hooked on medicine and changed the path of my life from history to science. From day one of medical school, I knew dermatology was my calling. Having suffered from acne as a teenager, I had firsthand experience of the huge physical and emotional toll acne takes. So, taking to heart the advice given by Dr. Farber, Chairman of Dermatology at Stanford, to “find a hobby in dermatology,” I imagined developing an acne product in my future.

I’ve always said, “acne was the best thing that ever happened to me.” It inspired me to find my calling as a practicing dermatologist and skincare product developer. It has been a privilege over the past 25 years to help people eliminate their suffering from acne and the other myriad of skin conditions impacting their identity and self-confidence.

What is your skincare and beauty philosophy?

My philosophy is twofold:

  • None of us has perfect skin – me included. In my office and through my products, I love helping both my patients and customers find answers to treat their individual skincare concerns. My goal for everyone is to achieve a naturally beautiful complexion. For women, that means eliminating the need to wear heavy makeup foundation and concealer, which is indeed possible.
  • When it comes to cosmetic procedures, less is more. As I tell my patients, only “natural beauty counts.” To that end, I recommend “mini-Botox” for softening lines of facial expression and conservative volume replacement with fillers. I never want my patients to look like they entered the witness protection program by giving them cherub cheeks or a porpoise pout.

Which areas of dermatology do you specialize in?

Cosmetic dermatology and acne.

In your practice, which cosmetic procedures do you find to be most commonly requested?

Many of my patients ask for the “triple plate special,” which is Botox, plus a filler and a laser procedure. Addressing the face as a whole by artistically and subtlety tweaking minor flaws and asymmetries, restores the “I’ve just been on vacation” look.

What 3 products from the Rodan + Field line do you especially love?

If I had to narrow it down to just 3, I would say the ANTI-AGE Triple Defense Treatment SPF 30, the ANTI-AGE AMP MD System and REVERSE Deep Exfoliating Wash.

What new developments in dermatology and skincare are you excited about?

In terms of skincare, I am really excited about the advance of at-home devices. Our mission is to bring many of the tools and products we use in our medical office into the homes of our patients and customers. We have some fantastic new inventions in the pipeline at Rodan + Fields.

In the dermatology office, I am excited about the next generation of fillers, including ones’ own cloned skin, as well as another new filler on the horizon for greater and longer lasting volume restoration. I’m also looking forward to newer generations of facial tightening lasers. Pretty soon, facelifts will become an extinct surgical procedure. In the past 6 months, my favorite “toy” has been a thin cannula in place of a needle for cosmetic injections. Because it practically eliminates bruising and discomfort, we’ve thankfully banned from the office lexicon the adage “no pain no gain.”


Posted by 09.09.12

2_Rodan_Fields_4425_copy_RET22Co-founder of the Rodan + Fields Dermatologists brand, Dr. Kathy Fields has been revolutionizing the skincare market ever since she and Dr. Katie Rodan introduced Proactiv Solution for acne in 1995. In 2002, they launched the Rodan + Fields line, which is now sold through more than 20,000 independent consultants across the country. A board-certified dermatologist, who has been in practice in San Francisco since 1987, Dr. Fields is a graduate of the University of Miami School of Medicine, completed her residency in dermatology at Stanford, is an Assistant Clinical Professor of Dermatology at the University of California, San Francisco, and an Adjunct Clinical Professor of Dermatology at Stanford. She strives to give consumers across the country access to problem-solution treatment products that not only work, but are luxurious feeling too.

Tell us about your history – what influenced you to go in to dermatology?

After graduating from the University of Miami School of Medicine, I completed an internship in obstetrics-gynecology. I loved OB-GYN, but knew the hours would be brutal. With good common sense, my mother said to me that I needed my own life. So I completed a residency at Stanford University in dermatology and switched specialties. Turns out that dermatology is a real passion, it was the right move and has been extremely satisfying ever since.

What is your skincare and beauty philosophy?

As far as cosmetic creams and treatments go, there is no one magic bullet. The cream of the week is a fallacy. I believe in a multi-medical approach for clear, youthful skin. The number one thing you need is daily sun protection. And to reduce damage and fortify skin, current technologies such as peptides, retinol and hyaluronic acid are extremely helpful. Cosmetic treatments should use the best of the new and old technology. Just because an ingredient is older doesn’t mean it isn’t any good. The right mixture of ingredients and technologies is what leads to success.

I embrace the tools of the trade including lasers, fillers and Botox – but extract very high standards. Patients need to be aware of the technology hype, that devices aren’t panaceas. I believe they are overhyped and oversold. Our goal is to give the consumer the right advice so they can make a smart decision. For example, Thermage is a modest tightener – and a patient’s expectations should be in line with the actual results. On the other hand, we are crazy for the fillers that are available now and the new delivery techniques with cannulas are terrific.

How have you seen dermatology change during your time in the field?

Dermatology has dramatically changed. When I completed by dermatological training in the 1980s, we offered just basic skincare and treatment of skin diseases. In the 1990s, targeted technology for anti aging emerged. That was when we first heard about Retin-A, which triggered a revolution in how we approach dermatology and skin aging. Since then, the number of cosmetic dermatologists has risen dramatically because of the advent of fillers, lasers and other devices..

Which dermatological treatments are you especially a proponent of?

I am definitely biased and in favor of the Rodan + Fields product line. We are results oriented and refuse to launch a product that doesn’t deliver. Everything we market has been clinically tested. We use targeted ingredients at full strength to deliver transformational results.

Do you have any at-home skincare tips or secrets?

Sunscreen is a must – everyday of the year. For touch ups, and protection from the sun, mineral makeup is a great alternative. I love at-home devices such as the ones for microdermabrasion.

What comes next for you and Rodan + Fields?

As practicing dermatologists, head-to-toe skincare is our new horizon. We’re focusing on developing products for everything from growing hair to treating cellulite and stretch marks.

This is the era of self-treatment particularly because many people don’t have access to a dermatologist especially for non-life threatening conditions like eczema, acne and wrinkles – after all, there are only 10,000 dermatologists in the U.S. Outside of major U.S. cities, it could take as long as 6 months to see a dermatologist. We’re working very hard on creating home skincare that really delivers.

We are on a mission to transform lives through their skin. We want people to be secure and beautiful in their skin. Your most important real estate is your face and your skin. Ultimately, inside is what counts, but if you don’t feel good about yourself that beautiful inside will never be known because you simply won’t go out.

We also will proudly continue to grow the Rodan + Fields community. Through transforming skin, we’ve created 20,000 jobs and a community. Among our independent consultants, we already have several millionaires. We like to think of Rodan + Fields as a movement and a community with a higher purpose.

Stay tuned for next week’s guru – Dr. Katie Rodan.


Posted by 04.24.13

MakeUp by Modiface (Free, available on iPhone and Android)
It’s a mad, mad app world and beauty is no exception. With a click of your fingertips you can choose a perfect lipstick color, update your skincare regimen, or choose a new hairstyle. And don’t forget about booking a spa treatment on the go. This spring, beauty is more accessible than ever with handy and…free…beauty apps for iPhone, iPad, or Android.

MakeUp by Modiface

The newest version of MakeUp takes virtual makeovers to a whole new level. Additional hairstyles and new methods for sizing help create the coif of your dreams. With tate-of-the art cosmetics and makeup stimulation, you can try out new looks in thousands of colors and shades without an Internet connection. Simply upload a photo of yourself and select a lipstick, blush, foundation, mascara, eye shadows, and liner colors. Once you find the perfect color combination, you can email the result and product list to yourself, post it on Facebook to get your friends’ opinions, or purchase directly from your phone.

My Own App (Free, available on iPhone and Android)

This patent-pending, diagnostic tool brings the ability to measure and track your skin health to your fingertips. The app analyzes uploaded photos and provides a clinical evaluation of the major signs of aging, as well as nutrition, wellness, and beauty recommendations based. My Own partnered with a Silicon Valley software company that specializes in dermatological clinical photography and facial recognition technology to develop the app’s alogorithims. My Own can give you a comprehensive assessment of the major signs of aging like fine and deep lines, wrinkles, and hyperpigmentation.

InStyle Hairstyle Try On (Free, available on iPad)

Put down the blow dryer and the bobby pins—and try on a virtual hairstyle first. Adjust a celebrity hairstyle to suit you or use the app’s auto-detect technology to determine your face shape and pick one for you. You can share the results, get tips on achieving the look, and find an InStyle-approved salon, all on your phone. The premium version gives you 250 more styles and styles selected by the magazine’s editors, personalized recommendations, and new looks every two weeks.

Beautylish (Free, available on iPhone and Android)

Chock full of makeup tips, nail trends, and step-by-step hairstyle guides, consumers and makeup artists flock to this app from online beauty destination Beautylish. If you fall in love with a new eye shadow palette or curling iron, use this app to make sure it’s right for you: beauty lovers may have already reviewed the product you’ve been wondering about. The app is updated daily.

Bloom BeautyTrends (Free, available on iPhone)

Get out of your beauty rut with the free Bloom BeautyTrends app. Paparazzi photos arent’ cutting it for makeup and hair inspiration? Browse skincare, hair, and other beauty trends from beauty professionals a read their recommendations right on your phone.

perSKINality (Free, available on iPhone and iPad)

If you live in an area without easy access to a great dermatologist, this app is for you. Doctors Katie Rodan and Kathy Fields (from Proactiv Solution) created this app to help you solve everyday skin issues from the comfort of your phone. Fill out a questionnaire first, then, upload a photo of yourself without makeup. The app will target specific areas of your face for assessment (wrinkles, age spots, discoloration, for example), and give you a customized skincare plan and product suggestions.

PRIMP (Free, available on iPhone. Available on Android Spring 2013)

Tired of buying makeup, not liking it, and ending up discarding it and wasting all your money and time? Well those days are over with PRIMP (“Pretty in my Pocket”). The PRIMP app offers at-your-fingertip info on more than 100,000 beauty and cosmetic finds—whatever your budget. A simple search or a quick barcode scan leads you to reviews from friends and fellow PRIMP members. You can also catch up on the latest makeup trends from in-the-know beauty professionals and add all of their favorite and recommended products to your virtual beauty bag. PRIMP lets you create a personalized beauty profile where you can browse reviews, explore “Looks” of photos uploaded by Primpers, and perks such as product discounts. Follow fellow PRIMP users for product inspiration and check out beauty bags of friends and experts.

SpaFinder Last Minute

Not an app, but a new addition to the digital beauty world, this just launched online service provides an affordable way to experience the best spas, salons, and fitness studios. Through it, you can book same-day and next-day appointments at deeply discounted rated in New York, Miami, and Chicago. Venues include the Guerlain Spa, Cornelia Spa, The Elemis Spa, and the Valeo Spa among many, many more. Last Minute will expand to Los Angeles and Dallas by June 1 and roll out to seven more cities by fall 2013. Check out this video for more info.

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