Fashion Week may come and go like a blur of sequined gowns, but the trends it triggers have a ripple effect for months. During New York City’s Mercedes Benz Fashion Week, notable and established designers as well as young rising stars presented their Spring/Summer 2013 lines at Lincoln Center, MILK Studios, and other trendy venues. Backstage, nearly all the big names in beauty were hard at work—making up, touching up, and styling the models.
As for the trends, there were so many, but the following really caught our eye.
Homage to the 1980s: Both makeup artists and hairstylists alike sought inspiration from the 1980s to create contemporary looks. At the Tracy Reese show, hairstylist Jeanie Syfu for TRESemme used 24 Hour Body Blow Dry Lotion to create a tousled bedhead look with a faux undercut effect to give the illusion of a one sided haircut (think Madonna during her deep side-part days). Syfu used powder and her fingers to dry hair in order to create loose waves. Then she made a deep side part, pinned the rest of the hair back and styled it.
Strong Brows: Thick and full brows will be a hallmark of beauty for Spring/Summer 2013. At the Tracy Reese show, Mally Roncal rocked the strong brow, which complemented the beautiful, dreamy collection of dresses on the runway. The youthful, fresh look of the models was a lovely contrast to the strong brows, made possible thanks to Mally’s Brow Boost. Lead Makeup Artist for Kevyn Aucoin, Deanna Melluso, who worked on the Clover Canyon Spring 2013 collection concurred, “brows are going to be the hot thing for spring.”
Clean, Glowing Skin: Fresh and clean faces with just a touch of makeup was the chosen approach by quite a few makeup artists. At the Diego Binetti show, makeup artist Sebastien Tardiff for Veil Cosmetics, went for a “illuminated and ethereal” look. The key inspiration was “mermaids emerging from the fresh sea: illuminated, refreshed and glowing” to complement Diego Binetti’s delicate and hand-painted SS ’13 collection. You can achieve this look at home with Veil’s Illuminating Complexion Fix applied under the eyes and on targeted spots on the face. Then, as Tardiff did, use Veil’s coral eyeshadow (new for 2013), extended past the eye, add a subtle mascara (not too overdone), and a brow gel to finish the clean look.
For the Naeem Khan show, NARS Director of Global Artistry James Boehmer stated that he created a “glossy, very vinyl-textured lip to contrast the matte texture of the skin,” which complemented the designer’s “Wallis Simpson” inspiration. Boehmer used NARS Radiant Creamy Concealer and Pressed Light Reflecting Setting Powder (both new for Spring 2013).
Elegant Minimalism for Hair: For the Bibhu Mohapatra Spring 2013 show, L’Oréal Professionnel Portfolio Artist, Amit Abraham, wanted an elegant and minimalistic hairdo with an “intertwined-cocoon shape” that reflected the inspiration of the artist: transformation. To get the look, Abraham used Mythic Oil Hair Reinforcing Milk on the roots to flatten hair at the part, then he applied the new L’Oreal Professionnel True Grip Powder through strands for hold and texture. At-home, you can add fishtail braids to complete the look, and Freezing Mist and Perfect Shimmer to set and shine.
Pearls and Color Blocked Nails: Nails are becoming a bigger and brighter accessory these days, as evidenced at Fashion Week presentations. At the Tracy Reese show, celebrity manicurist Tracylee Percival created four beautiful sets of color blocked nails with new Spring 2013 Sally Hansen colors, including a stunning green and beige number. At the Diego Binetti show, opulence was at an all time high with the three layered “oyster shell” nail, created by Jan Arnold for CND World. Guess what? Color is back!