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02-06-10 | Posted by



By Wendy Lewis

This week marked a major breakthrough for women (and men) in search of ageless looks. First Juvederm® XC from Allergan announced its FDA approval, followed shortly by Restylane® and Perlane® with Lidocaine from Medicis. These fillers are the next three hyaluronic acid gel derived filler choices available to Americans, after Prevelle® Silk from Mentor and Hydrelle®, which is now marketed by Coapt Systems.

Some may balk at this news because their doctors are already using lidocaine with their injections, however, this indeed marks a dramatic advancement in the next generation of age-reversing injectable substances. It also signals that doctors and the pharma giants that make these products are more interested in making us comfortable while getting our lips enhanced or folds filled. Now that the two market leaders have entered the lidocaine enhanced filler space, this clearly sets the new gold standard for every filler product that gets launched.

Essentially many of us will be able to tolerate Juvederm XC or Restylane with Lidocaine without the need for additional messy topical anesthetic creams or local anesthetic injections which can be as uncomfortable as the filler injections alone. These breakthrough products contain 0.3% lidocaine that effectively numbs the treatment area within a few seconds, so the only painful injection is the first time the needle enters your tissues. Reduced stinging and burning also reduces your squirming and contributes to an overall manageable and one might even say “pleasant” experience for you and your doctor. Furthermore, the treatment will take much less time, since the anesthetic is already loaded into the syringe. Topical creams used to take 30-40 minutes to kick in, local injections added more time and more swelling, and many doctors were fiddling with mixing lidocaine into fillers before they used them.  So these new products are a real win-win.

These product launches are also a giant leap for women who want multiple areas treated in one session will now comfortably be able to tolerate two, three, four or more syringes to enhance sagging cheeks, deep creases around the mouth, fill in hollows under the eyes and reshape the lips with ease. For all the filler virgins out there who have been afraid to take the plunge and have their first treatment because of the stinging of the needles, now is the perfect time to reconsider. Hyaluronic acid gels have been studied around the world for over 15 years and have been proven to be safe and effective for filling facial lines, folds and wrinkles, as well as lips, scars, and other areas as an off-label use.

Take advantage of special offers and find a qualified physician injector by visiting: www.juvederm.com, www.restylaneusa.com


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